Being Original

Being Original


We are impressed by originality, but not by any originality. Pointless World Records are original, but they raise a smile, not Arts Council grants. Yes, you can safely say ‘I am the only person to have thrown 6,000 bottles of fortified wine at a pile of trench-coats’ but no-one will be impressed by this little permutation of possible acts.


 What’s the line between an impressive originality and a banal one?


We want someone to create a means of generating new permutations, not to simply explore currently possible ones. We are impressed by the invention of new systems, new mechanisms and new tools, not new outputs.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s