Brandbank is a major, global b2b service provider that creates and manages digital product content for brands and online retailers.
I worked for Brandbank over a two year period as an in-house copywriter and social media coordinator, and continue to provide freelance copywriting services in a range of contexts.
I took Brandbank’s social media presence from a scattershot and off-message twitter account to a coordinated multi-platform strategy, while completely revamping their marketing collateral and service guides with clear and concise copy.
SOCIAL MEDIA STRATEGY
When I began working with Brandbank, I was tasked with reviewing their social media output and devising a strategy to help meet the company’s various targets: clarifying their complex service offering, growing a nascent international client base and positioning Brandbank as an authority in several fields.
I took charge of the twitter account, developed an editorial calendar, wrote regular opinion pieces and commissioned articles from teams across the business.
The results were excellent, with consistent, rapid growth across social media metrics and the development of regular company blogging that continues today.
I completed many copywriting projects for Brandbank, including:
- a suite of ‘service guides’ that introduce new customers to the basics of Brandbank’s various products
- ‘expert’ blog posts on topics ranging from omnichannel retail to drone delivery
- press releases and case studies
- video scripts
- web copy
- user guides and product manuals
- SEO product descriptions
One of Brandbank’s most consistent challenges is effectively communicating their complex and diverse service offering. Much of the work I have done for the company was completed with this aim in mind. As a consequence, Brandbank now has comprehensive customer-facing documentation and web copy, as well as a growing online presence to overcome this barrier.
Much of my work can be found at at http://www.brandbank.com but please contact me for specific examples. I’ve extracted a couple of my opinion pieces here: